Beautiful, Spiritual, Magnetic
Though Ojai has cemented itself as a beloved tourist destination enticing thousands to flock to the quaint town every year, the city’s humble history and the founding families’ legacies can still be felt in the majesty Ojai imparts today. Abundant in magnificent oak trees lining the roads with picturesque views of the mountains from almost every corner of the city; Ojai holds a special place in the hearts of those who dwell here. Filled with rich agriculture providing a haven to its wildlife, where the horses can roam free in the long grasses, and folks can adventure in the mountains and their pure beauty.
The Early Days
Ojai, formerly known as Awha’y (meaning moon) is the name given by its original inhabitants, The Chumash. The natives were thought to have settled on this land dating as far back as 6,000 B.C. in the Milling Stone Horizon. They prided themselves in taking great care of the land, honoring its seasons, while harvesting and hunting for food that the land so generously offered including clams, quail, duck, and nuts and seeds from the surrounding trees. The simple life they lived was anything but easy, therefore we show our respect for them by sharing their history and honoring the land.
In early 1837, Fernando Tico was gifted Rancho Ojai, a Mexican land grant of 17,717 acres in what was then thought of as Santa Barbara County and is now known as Ventura County. This grant encompassed what is known today as Ojai. Mr. Tico owned the land for several years before selling it to prospectors in search of oil with little success. It wasn’t before long that the quaint town had been settled and all that we know today began to develop.
By the late 1800s, Spanish pioneers would eventually migrate to the area, settling in on the land and calling it home. Quickly gaining a reputation for its outstanding air quality, those who had loved ones suffering from respiratory illnesses would often intentionally move to the small town with hopes that the clean, crisp air would make a difference. The fresh air throughout Ojai did, in fact, help hundreds with respiratory conditions, ultimately leading to better health and wellness for most.
Of the many people who fell in love with Ojai and its surroundings was Charles Nordhoff, a New York Herald writer who spent time on the coast of California while serving in the Navy. His love for the area ran deep enough that he wrote a book about it titled, “California for Health, Pleasure, and Residence, a Book for Travelers and Settlers.” His well-written book would drive thousands of people to the area each year, inspiring businessman R.G. Surdam, to name the settlement Nordhoff after him.
Over the next several years, the area would rapidly change and thrive, with new additions to the land appearing, including schools for children, a local library, places to eat, and massive ranches for farmers to grow high-quality crops. The town quickly became a hot spot for wealthy individuals drawn in by the tranquility and peace Ojai evoked throughout their sojourns. Because of their love for the majestic valley with its seemingly preternatural ability to calm and heal, these pioneering visitors provided funding, thus enhancing, and establishing some of the city’s most attractive offerings, making it an even more enjoyable place to visit.
The city would continue to experience extensive development over the next several decades, with significant changes coming from Edward Drummond Libbey. Known as a man who fell in love with the area from the minute he stepped foot in the valley, he’d developed and expanded the building and planning of Ojai, adding to the popular rustic destination. It didn’t take long for him to begin working on numerous modernization projects, which included stunning new architecture including the iconic bell tower and arcade. Many of the buildings he conceptualized and built still stand in the city today.
As an ode to Libbey for his contributions and consistent effort in bringing more life to Ojai, there’s a special celebration every year at the beginning of March. Known as “Ojai Day”, residents gather in the eponymous Libbey Park to celebrate the beautiful city, recognizing it for everything it is and has become throughout the past several decades.
Changing Times
Over the last hundred years, Ojai has cemented itself as an epicenter of commerce, both in tourism and agriculture. Tony Thacher, a member of one of the oldest original ranching families in the Ojai Valley, is a long-term resident who has observed the many changes as they’ve happened over the years. When asked how the ranching and agricultural industry has progressed over time, he said, “Ojai is a very expensive place to live these days. Everything is a world market now, which makes it hard to expand the industry because the land prices are so high. We started with citrus until avocados came in a bigger way in the ‘70s. Friends Ranch has always been involved in the growing and selling part, which a lot of other ranchers are not. We consistently go to several farmer’s markets, including the Ojai Markets, Santa Barbara, and LA, and we are learning a lot from customers about what they want while helping to provide healthy fruits and vegetables for their families.”
Understanding the value of keeping up with supply and demand, Tony Thacher recognizes what it takes to stay relevant in an ever-evolving industry where the desire to have fresh, flavorful produce remains. His family works hard to keep up with these demands to meet the needs of residents and tourists.
“Ojai has always attracted tourism. From the early days on Foothill Road, well-to-do builders would come to Ojai to escape,” shared Tony. Despite the changes that have occurred, tourism throughout Ojai is still at an all-time high, with most coming to escape the hustle and bustle of busier cities for a more relaxing experience.
As someone who continues to witness the town’s changes and their impact, Tony offered some excellent advice for the younger generation of people living throughout the Ojai communities or those considering a move to the valley. “Stay involved in the community, whether through non-profits in Ojai, church, or something that appeals to you. Become a part of the community at large. Reach out and look for something that excites you. Doesn’t mean you have to be the leader, but just get involved.”
One way to get more involved in the community is through one of Ojai’s many volunteer programs, such as Help of Ojai, Ojai Valley Land Conservancy, and the Krishnamurti Foundation. These are only some of the simple ways for residents to contribute to keeping Ojai special while working together to support and benefit the community.
A Very Special Place
Despite its reputation as a small city in Ventura County, Ojai offers plenty to do and see. Some come from miles away just to witness the famous “Pink Moment”; the magic hour when the sun sets and the last twinkle of light kisses the tops of the mountains, creating breathtaking blush and lavender toned paint-strokes across the sky, over the rolling hills and the vibrant flora and fauna. There is so much to enjoy in the Ojai Valley, from wineries to farmers’ markets and beautiful trails throughout the city, a trip to Ojai us sure to lead to some of the most unforgettable experiences.
Ojai is a hidden treasure surrounded by gorgeous mountains and nature, making it the perfect place to visit or live. An area well-known for its clean, crisp air quality and massive ranch land, with dozens of farmers producing some of the best crops, Ojai is just a small town with much more to offer than what initially meets the eye.
As a beautiful town with such rich history and culture, it comes as no surprise to current residents that others are expressing interest in making a move to Ojai. The valley has certainly changed over the past 100+ years but is still a fantastic place to live and visit. The small community-centered city is an escape from busier towns and offers a true sense of calm and enjoyment that other cities simply can’t.
Experience the Valley
Ojai Certified Farmers’ Market
Perhaps one of the most popular destinations in the small city, the Ojai Certified Farmers’ Market is the place to go for the freshest, tastiest produce available. With dozens of vendors in attendance, all of which provide certified organic options, guests can grab their favorites, such as eggplant, peppers, squash, strawberries, carrots, arugula, and a variety of local goods.
Ojai Meadows Preserve
Known as a breathtakingly beautiful place to experience enjoyable nature walks with the family, the Ojai Meadows Preserve is perfect for an outdoor adventure. Expect to see some of the most exquisite views while taking in that clean, fresh air and spotting some wildlife in its natural habitat. It’s one of the most coveted spots in the valley and is well-preserved, making it a great place to visit with family and friends while taking a stroll.
Rose Valley Falls Trail
Another popular hot spot in Ojai is the Rose Valley Falls Trail, perfect for outdoor enthusiasts looking to enjoy a full day of fun and exploration in a stunning spot. Walk through the incredible forest and work your way to the majestic waterfalls to enjoy the fresh, cold water while taking in the scenic views. It’s a simple, stress-free hike for families to enjoy, including those with little ones!
Libbey Park
Named in honor of Edward Drummond Libbey, Libbey Park is perfect for people of all ages, making it an excellent spot to add to your itinerary when planning a visit or move to the Ojai area. Located directly in the middle of town, it’s the perfect spot for fun in the sun, whether having a picnic with the family, letting the kids let loose on the equipment, or even playing a few rounds of tennis on the courts.
Beatrice Wood Center for the Arts
Art lovers can rejoice over the Beatrice Wood Center for the Arts, a museum known for its extensive art galleries full of some of the most thought-provoking pieces you can expect to lay your eyes on. Take a walk through the artist’s home and examine every piece of art in her collection. From bright colors to intricate designs, this art is undoubtedly one of a kind.
Shop and Dine
Along with its art museums, farmers’ markets, and other wonderful attractions, Ojai is home to some of the best spots for shopping and dining. Grab a bite to eat at one of the top-rated restaurants in the area, such as Farmer and the Cook, The Ranch House, Ojai Deer Lodge, and The Oak at the Ojai Valley Inn, before heading out for a day of shopping at places like the Treasures of Ojai, Skyflower Boutique, and more.
All historical photography supplied by the Ojai Valley Museum. Visit them at 130 West Ojai Avenue, Ojai CA 93023 You can donate to them at ojaivalleymuseum.org/support
