{"id":5334,"date":"2026-06-11T01:00:09","date_gmt":"2026-06-11T08:00:09","guid":{"rendered":"https:\/\/livsothebysrealtyca.blog\/?p=5334"},"modified":"2026-06-11T11:55:06","modified_gmt":"2026-06-11T18:55:06","slug":"game-on","status":"publish","type":"post","link":"https:\/\/livsothebysrealtyca.blog\/spu\/game-on\/","title":{"rendered":"Game On"},"content":{"rendered":"\r\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t

How major sporting events shape luxury property markets around the world.<\/h2>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t

In summer 2026, the Global Soccer Tournament will return to North American soil for the first time in over 30 years. Co-hosted by Canada, Mexico and the U.S., the matches will be held across 16 cities, from Toronto and Mexico City \u2028to Philadelphia, Pennsylvania, and Los Angeles, California. Not long after, \u2028Los Angeles will again be in the spotlight \u2028as host of the 2028 Summer Games.<\/span><\/p>\n

The public enthusiasm for such events is staggering. The 2024 Paris Summer Games sold 9.5 million tickets to people from more than 222 countries\u2014a record for the event\u2014according to an October 2024 report by the city authority. And the 2022 Global Soccer Tournament in Qatar attracted more than 3.4 million visitors, according to the post-tournament report by the sport\u2019s governing body. If history \u2028is any guide, these globally popular events not only promise a spectacle of sport; they are also a potential catalyst for urban and real estate development in the long term.<\/span><\/p>\n

The term \u201cOlympic effect\u201d was first coined in 2009 by Andrew K. Rose and Mark M. Spiegel in a paper published \u2028by the National Bureau of Economic Research. It refers to the economic \u2028boost and corresponding property \u2028market shifts that can accompany international sporting tournaments.<\/span><\/p>\n

But the relationship between \u2028major sports events and luxury real \u2028estate is complex and nuanced. New \u2028York University economist Constantine Kontokosta\u2019s April 2012 paper \u201cThe Price of Victory\u201d identified both opportunities and risks\u2014from short-term demand surges and increased global visibility to potential housing supply strains and post-event market corrections.<\/span><\/p>\n

Although global sporting events \u2028can be seen as a one-size-fits-all tool \u2028for economic development, Kontokosta concluded that each city \u201cmust appraise its own goals, objectives and capabilities before pursuing such a costly and resource-consuming endeavor.\u201d<\/span><\/p>\n

According to a July 2012 report by investment bank and financial services company Goldman Sachs, the Games \u201cmay help raise the host city\u2019s profile globally and provide a boost to its \u2028tourism industries and local economy. Such benefits may be capitalized in \u2028local house prices as well.\u201d The report\u2019s authors estimated an average annual appreciation rate increase of 1% for local property values following a city hosting \u2028the Games. \u201cAssuming the effect lasts \u2028for 10 quarters after the Games, the cumulative effect is 2.5%.\u201d<\/span><\/p>\n

From Tokyo, Japan, to Paris, France, and from Doha, Qatar, to Dallas, Texas, recent and upcoming host cities offer \u2028a revealing look at how the world\u2019s \u2028biggest games reshape property markets.<\/span><\/p>\n

\"The

The 2026 Global Soccer Tournament presents \u2028a unique opportunity to showcase Dallas, Texas\u2014 where this eight-bedroom estate\u2028is located\u2014to a wider global audience.<\/p><\/div>\n

A short-term high\u2014 followed by a correction<\/strong><\/h5>\n

Major sporting events often act as \u2028a catalyst for a localized economic boom \u2028in the years leading up to the opening ceremony. According to a study published by Matthias Firgo of the Austrian Institute of Economic Research in January 2020, host cities typically see a measurable increase in GDP preceding the Games. Cities invest billions in new infrastructure \u2014stadiums, airports, public transportation and hotels\u2014while developers race to meet anticipated demand from tourists, \u2028short-term renters and a boosted \u2028local workforce.<\/span><\/p>\n

This was evident in London and Paris ahead of the 2012 and 2024 Summer Games, respectively. London\u2019s property resale and rental rates saw a spike ahead of the Games, as reported in March 2012 by the Guardian, with some rental prices near Games venues quadrupling. The Telegraph reported in July 2013 that London had seen a 10% year-over-year \u2028rise in luxury property values.<\/span><\/p>\n

In a July 2024 report, Italian financial newspaper Il Sole 24 Ore estimated that prices in the three Paris municipalities around the Athletes\u2019 Village\u2014Saint-Denis, L\u2019\u00cele-Saint-Denis and Saint-Ouen-sur- Seine\u2014rose by an average of 22% year-over-year in the lead up to the \u20282024 Games.<\/span><\/p>\n

\u201cThe effect showed up early in Paris. Our website saw a surge of more than 70% in foreign traffic, mostly from the U.S., focused largely on homes with spectacular views,\u201d says Paulo Fernandes, chief executive officer, Paris Ouest Sotheby\u2019s International Realty. \u201cThe \u2028Games served as a powerful catalyst, helping people rediscover Paris and, \u2028more broadly, France. The impact of such an event is both direct and indirect and \u2028lasts for several years\u2014directly for those lucky enough to attend the Games and visit Paris in person and indirectly for those who followed from afar and are now inspired to experience the city for themselves.\u201d<\/span><\/p>\n

However, the post-event phase can bring a dip in both demand and prices, \u2028and a short-term rental boom can lead \u2028to an oversupply once the crowds leave, especially if speculative investors misjudge long-term demand. \u201cFor those looking at short-term rentals, major sporting events provide high yields,\u201d says Jessica Lautz, deputy chief economist and vice president of research at the National Association of REALTORS\u00ae. \u201cHowever, while owners can demand a premium during the events, normal pricing would likely resume after the event.\u201d<\/span><\/p>\n

Brazil, which hosted the 2014 Global Soccer Tournament and the 2016 \u2028Summer Games, saw rapid growth followed closely by a number of economic challenges. From 2010 to 2013, residential property valuations in Rio de Janeiro increased by 84%, according to a March 2014 paper about the influence of the soccer tournament by researchers \u2028at Fluminense Federal University, in Niteroi, Brazil, published in the journal International Proceedings of Economics Development and Research. Rental prices surged 35% during the event, \u2028and hotel prices soared 600%, according to a December 2022 report by Mansion Global. However, growth had stalled by mid-2016, when inflated prices caused \u2028a market slowdown, and remained stagnant until 2019, after which the \u2028COVID-19 pandemic led to a drop in \u2028prices and the market began to recover.<\/span><\/p>\n

Meanwhile, the US$700 million Athletes\u2019 Village in Rio de Janeiro\u2014slated to become luxury condos after the 2016 Games\u2014was reported to be 93% vacant \u2028by Business Insider in July 2017.<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t

Qatar also offers a cautionary tale. \u2028The 2022 Global Soccer Tournament spurred massive infrastructure investment, estimated at US$220 billion, according to Forbes in November 2022. But it also resulted in a housing crunch, with high eviction rates and overcrowding among foreign workers, as reported in October 2022 by Reuters. The country now has an estimated surplus of 80,000 units, according to a June 2025 report \u2028by the Global Property Guide. While Qatar\u2019s high-end market remains strong, \u2028partly due to the easing of government restrictions on foreign buyers, its experience underscores the lessons \u2028to be learned from building too much.<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
\r\n
\r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n\t
\r\n\t\t

The post-Games bump in property values<\/strong>
\n<\/span>Source: The Telegraph, July 2013; Housing Japan, July 2021; \u2028and Il Sole 24 Ore, July 2024<\/em><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\r\n
\r\n
\r\n
\r\n \"\"\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t
A long-term legacy \u2028of improvement<\/strong><\/h5>\n

Not all impacts of hosting a major sporting event are fleeting. The key to long-term success lies in thoughtful urban planning. Barcelona, Spain, experienced mixed results following its hosting of the 1992 Summer Games. The International Academic Workshop on Social Sciences published a study in October 2013 that found that Barcelona experienced \u2028a roughly 300% increase in property values starting six months before the Games\u2014and an increase of around 325% for housing surrounding the Athletes\u2019 Village\u2014with the bubble quickly bursting once the Games were over. By 1993, real estate prices had already dropped back \u2028to pre-Games levels, and developments built for middle- and upper-class buyers struggled to retain occupancy. Property markets across Spain boomed over the next decade, however, with the Bank of Spain reporting in December 2006 that housing prices had increased by more \u2028than 100% in real terms since 1997.<\/span><\/p>\n

Meanwhile, the London Borough of Newham, where the city\u2019s stadium and Athletes\u2019 Village were completed in 2012, experienced the highest rise in property prices across the U.K. from 1999 to 2019, as reported by the Guardian in December 2019\u2014429%, more than double the average rise across the U.K. (207%). Paris, France, had a housing-centered approach that has so far proven beneficial for both short- and long-term growth. \u201cThe Games\u2019 momentum sparked renovations across the city: period apartments and historic buildings were revitalized for \u2028high-end rentals, breathing new life into forgotten heritage,\u201d Fernandes notes.<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t

Hotel rates surged during the Games, particularly for properties with views of the Eiffel Tower or the River Seine. Despite increases in demand, short-term rentals remained stable, and the market never overheated. Visible upgrades, from rejuvenated city squares to restored fa\u00e7ades, ensured Paris was radiant before, during and after the Games.<\/span><\/p>\n

\u201cThere was no post-Games downturn,\u201d Fernandes says. \u201cSome owners were able to rent out their properties at premium rates during the event, but the market quickly returned to normal afterwards. None of our clients were disappointed\u2014 they had calculated their return on investment based on regular rental \u2028rates, and the Games-period income \u2028was simply a bonus.\u201d<\/span><\/p>\n

The long-term effect of major sporting events can sometimes be delayed. According to the Mansion Global \u2028December 2022 report, international interest in real estate in South Africa \u2028wasn\u2019t immediately evident following the 2010 Global Soccer Tournament. Yet from 2011 onward, a slow increase in foreign buying emerged. Data compiled by the Institute of Estate Agents Western Cape and reported in the industry publication Property Professional in February 2015 showed foreign buyer transactions tripled between mid-2011 and mid-2014, from 14 \u2028to 43 sales, attributing the rise to a growing international interest stemming from the worldwide exposure the country received because of the tournament.<\/span><\/p>\n

Tokyo, Japan, experienced unique challenges during its recent Summer Games, which were pushed forward \u2028from 2020 to 2021 due to the COVID-19 pandemic. While the Games boosted global visibility for the city, their real estate impact was dampened by strict pandemic protocols that kept international visitors away, according to a July 2023 editorial \u2028by market analyst Michael Matusik in Australian Property Investor magazine.<\/span><\/p>\n

However, there was still an uptick in real estate prices in some of the most desirable areas. In July 2021, just days before the Games began, Housing Japan reported that property prices in central Tokyo\u2019s Chiyoda and Minato wards rose more than 10% from April to September 2020, while pre-owned single-family \u2028home purchase contracts jumped 21% year-over-year.<\/span><\/p>\n

\n

The impact of such an event is both direct and indirect and lasts for several years.<\/strong>
\n– Paulo Fernandes Chief Executive Officer, Paris Ouest Sotheby\u2019s International Realty<\/em><\/span><\/p>\n<\/blockquote>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t
Soccer drives growth\u2028in North America<\/strong><\/h5>\n

In a February 2018 study, The Boston Consulting Group estimated North America will see more than US$5 billion \u2028in short-term economic activity from hosting the 2026 Global Soccer Tournament, according to the Soccer Forward Foundation. MetLife Stadium in East Rutherford, New Jersey, is set to host the tournament final, and the New York metropolitan area is already seeing heightened economic activity\u2014although not necessarily in the real estate sector.<\/span><\/p>\n

According to a March 2024 report by Blueprint, a student-led publication from New York University\u2019s Schack Institute of Real Estate, the whole event is projected \u2028to generate over US$2 billion in regional economic activity. Infrastructure improvements will benefit the tri-state area in both the long and short term, including US$30 million in planning and design upgrades to the stadium and surrounding areas, along with US$35 million in NJ Transit upgrades, the report says.<\/span><\/p>\n

Real estate professionals don\u2019t \u2028expect a downturn after the tournament. \u201cBecause we are in a densely populated metropolitan area of more than 10 million people, the downturn never really happens,\u201d says Charlie Oppler, president and chief executive officer, Prominent Properties Sotheby\u2019s International Realty, which serves the New Jersey and New \u2028York metropolitan property markets. \u2028\u201cWe\u2019re hearing stories of short-term rental \u2028market activity related to the tournament. In host cities, property owners are starting to list rentals for the tournament week, particularly around the final. It\u2019s too early to see any measurable impact on luxury real estate transactions, but as we move closer, I expect this short-term rental activity to build\u2014especially for properties within reasonable distance of the stadiums.\u201d<\/span><\/p>\n

Short-term rental restrictions in \u2028many neighborhoods may also limit \u2028future activity, according to Oppler. \u2028\u201cMany communities have prohibitions \u2028and ordinances restricting short-term or Airbnb-type rentals,\u201d he says. \u201cThat will certainly impact the availability of residences to be rented by people that are coming in from outside the metropolitan area. Vacancy rates on rentals and demand for property are truly \u2018supply and demand\u2019 right now because of the lack of inventory. New rental buildings are everywhere. Demand has not wavered, because the New York metropolitan area is a global community like no other.\u201d<\/span><\/p>\n

The Global Soccer Tournament is also expected to generate around US$2 billion for the North Texas region, where Arlington\u2019s AT&T Stadium is set to host nine matches, according to a June 2025 report by CBS News, though it is too soon to tell how it will affect local real estate.<\/span><\/p>\n

\u201cThe luxury markets [in Dallas and Fort Worth] are growing faster than the overall market,\u201d says Russ Anderson, president and chief executive officer, Briggs Freeman Sotheby\u2019s International Realty in North Texas, with luxury property values appreciating at rates of 5% to \u202810%, compared with typical growth between zero and 5% for homes under US$1 million. \u201cWe are seeing a faster \u2028rate of appreciation, and we think that\u2019s because of the vitality of the market.\u201d<\/span><\/p>\n

But the soccer tournament does present a unique opportunity to showcase Dallas and Fort Worth to a wider global audience. \u201cThe big value in soccer is that \u2028it has international popularity,\u201d Anderson says. \u201cThe exposure will hopefully attract the wealthy from all over the world, which could have a lasting impact we will see for over a decade.\u201d<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t
A look ahead to upcoming Games<\/strong><\/h5>\n

The 2026 Winter Games will take place \u2028in two Italian locations. Milan will host \u2028the indoor events, such as ice hockey \u2028and figure skating, while the skiing, snowboarding, and bobsleigh competitions will be held in the Dolomites resort of Cortina d\u2019Ampezzo.<\/span><\/p>\n

Milan, which is already known for high property prices, especially in the luxury segment, is expected to see some market boost from the Games, though experts don\u2019t predict dramatic changes.<\/span><\/p>\n

\u201cMarket shifts are usually driven \u2028by factors like tax policies and lifestyle appeal. We\u2019ve certainly seen a boost \u2028in tourism for both Cortina and Milan,\u201d \u2028says Diletta Giorgolo, head of residential, \u2028Italy Sotheby\u2019s International Realty. \u201cCortina, being a niche market, will \u2028attract significant international interest, but we don\u2019t anticipate big price increases. We have a strong market already, with more international buyers coming to Italy due to favorable tax policies for foreign investors. The Games will likely boost tourism more than real estate.\u201d<\/span><\/p>\n

A new crop of luxury hotels with \u2028a more authentic feel than big foreign chains is expected to further enhance tourism, according to an article in Vogue magazine in July 2025. Additionally, \u2028a new slope connection between \u2028Cortina\u2019s ski resorts will allow visitors \u2028to explore the Dolomites with one pass.<\/span><\/p>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t
\"The

The pool and gazebo at a newly built property on Pearl Island in Qatar. While the country\u2019s high-end luxury market remains strong, lessons can be learned from its experience hosting the 2022 Global Soccer Tournament.<\/p><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t

\u201cWe\u2019ve seen an increase in short-term rentals and expect to see more after the Games,\u201d Giorgolo adds. \u201cThere are more requests for Cortina short-term rentals, and while it\u2019s already famous among Italians and Europeans, we\u2019re now \u2028seeing an influx of American tourists \u2028and renters. We\u2019ll see, after the Games, \u2028if these renters turn into buyers.\u201d<\/span><\/p>\n

Looking further into the future, Brisbane, Australia, which is set to host \u2028the 2032 Summer Games, is already experiencing growing interest.<\/span><\/p>\n

\u201cThere has been a material rise in property values across Brisbane since the announcement,\u201d says Paul Arthur, chief executive officer, Queensland Sotheby\u2019s International Realty. \u201cBrisbane was progressing and maturing into a vibrant city, but the Games announcement took confidence and energy levels to new \u2028highs. We\u2019ve seen a significant increase \u2028in property values in the past 12 months, and with interest rates decreasing, this has the potential to add further fuel to property prices. The Brisbane market continues to be \u2018white hot,\u2019 with no end in sight.\u201d<\/span><\/p>\n

The AU$3.6 billion (US$2.4 billion) Queen\u2019s Wharf Brisbane development, which includes public spaces, hotels, entertainment venues and around \u20281,800 residential apartments, has been opening in stages since 2019 and is due \u2028for completion in 2029-30, according to \u2028a December 2024 project update by the Queensland Government.26 Major sporting venues, like a soon-to-be-built 60,000-\u2028seat stadium in Victoria Park, are also in the works, ESPN reported in March 2025.27 However, it is important to note that while the Games may accelerate growth, they aren\u2019t the only factor in play.<\/span><\/p>\n

\u201cI believe it\u2019s fair to say that the \u2028recent increase in property values in Brisbane and Southeast Queensland \u2028is not fueled solely by the Games but \u2028rather by the demand for a certain lifestyle that the area offers\u2014relaxed, vibrant, outdoors-oriented and wellness-focused,\u201d Arthur says. \u201cGiven the migration we\u2019re experiencing from the southern capitals \u2028of Sydney and Melbourne, we don\u2019t foresee any post-Games hangover or downturn. \u2028In fact, Brisbane will shine on the world stage and put an even greater spotlight \u2028on Southeast Queensland, from the Gold Coast to the Sunshine Coast.\u201d<\/span><\/p>\n

\"\"<\/p>\n

2026 Global Soccer Tournament economic impact in New York, \u2028New Jersey and Texas<\/strong>
\nSource: Blueprint (New York University Schack Institute of Real Estate), \u201cThe 2026 FIFA World Cup Final\u2019s Influence on Real Estate in NJ and NY,\u201d March 26, 2024<\/em><\/span><\/p>\n

\"Foreign

Foreign buyer interest has slowly increased \u2028in the years following the 2010 Global Soccer Tournament in South Africa, where this \u2028contemporary beach house is found.<\/p><\/div>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\r\n\t\t

<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\r\n
\r\n\t
\r\n\t\t
Luxury real estate wins<\/strong><\/h5>\n

For luxury buyers and investors, the lesson is clear: Timing, location and long-term vision matter. Luxury properties close to sporting venues, and well connected by transit and integrated into future urban planning, tend to hold the most value \u2028after the closing ceremonies. Speculative purchases driven solely by short-term rental gains can backfire, especially if demand wanes after the event. Cities \u2028that align their housing, transportation \u2028and development strategies with goals \u2028of short-term visibility and long-term livability will emerge as the champions \u2028in the global real estate market.<\/span><\/p>\n

\n
Article originally shared by Sotheby’s International Realty in the 2026 Luxury Outlook Report<\/a>.<\/h6>\n\t<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"How major sporting events shape luxury property markets around the world. In summer 2026, the Global Soccer Tournament will return...","protected":false},"author":237480086,"featured_media":5335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[765166367,765166251],"tags":[765166368,765166374,765166370,318499075],"class_list":["post-5334","post","type-post","status-publish","format-standard","has-post-thumbnail","category-765166367","category-luxury-outlook-report","tag-2026-luxury-outlook","tag-2028-olympics","tag-global-real-estate-market","tag-liv-sothebys-international-realty"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t