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MADISON, N.J. (Feb. 27, 2019) \u2013 Sotheby\u2019s International Realty Affiliates LLC<\/a> today reported that in\u00a02018 its affiliated brokers and sales professionals achieved more than $112 billion USD in global sales\u00a0volume, the highest annual sales volume performance in the history of the brand. Additionally, 27 affiliated companies surpassed $1 billion USD in sales volume in 2018.<\/p>\n \u201cExperts predicted that 2018 would be a slow year for the global real estate market,\u201d said Philip White,\u00a0president and chief executive officer, Sotheby’s International Realty Affiliates LLC. \u201cDespite the forecast,\u00a0our talented affiliated companies and their sales associates continued to perform at the top of their game\u00a0to drive a year-over-year sales volume increase that is truly remarkable. We are going to keep the\u00a0momentum going in 2019 and we will continue to empower the Sotheby’s International Realty network\u00a0by offering innovative products, tools, and research to provide best in class service.\u201d<\/p><\/blockquote>\n <\/p>\n The Sotheby\u2019s International Realty brand also reported growth across its global network. At year-end, the network totaled more than 990 offices in 72 countries and territories and more than 22,500 affiliated sales associates worldwide.<\/p>\n In the United States, the Sotheby\u2019s International Realty brand achieved more than $100 billion USD in\u00a0sales volume in 2018. This year witnessed continued significant growth by the brand\u2019s existing affiliate\u00a0companies through talent attraction as well as mergers and acquisitions. Most notably, the brand increased its market presence in Essex and the Acton-Boxborough area of Massachusetts; Greater Portland, Oregon;\u00a0and Nashville, Tennessee. The brand also entered several key new markets last year, namely, Bandon,\u00a0Oregon; Huntsville, Alabama; the Sandhills Region of North Carolina; Mendocino, Fort Bragg, and\u00a0Ventura, California.<\/p>\n Outside the United States, the Sotheby\u2019s International Realty brand achieved more than $12 billion USD\u00a0in sales volume in 2018 while continuing to expand into key markets. In Europe, the brand grew its\u00a0presence in Menorca and Madrid, Spain; Sylt and Bern, Germany; Kitzb\u00fchel, Austria; Zurich, Switzerland; and Slovakia. The brand also sold the rights to the island country of Cyprus. In Asia, new\u00a0offices were opened in Colombo, Sri Lanka; and Bangkok, Thailand, and agreements were signed to\u00a0expand into Jakarta and Bali in Indonesia, and Ho Chi Minh City and Hanoi in Vietnam and the\u00a0Maldives. The brand also saw growth in Mexico City, Mexico; the Metropolitan area of Puebla; Valle de\u00a0Bravo and Malinalco in Estado de Mexico; and Cuernavaca and Tepoztl\u00e1n in Morelos.<\/p>\n <\/p>\n \u201cAs much as it was revolutionary, 2018 was also an affirmative year for the brand,\u201d said Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates LLC. \u201cThe Sotheby’s\u00a0International Realty brand has always stood at the forefront of innovation in the industry, but we\u00a0recognize that in order to maintain this standard, we need to continue to press forward. With the launch of\u00a0new technology and tools, we continued that tradition, always aiming to provide industry-leading levels\u00a0of service that sales associates affiliated with Sotheby’s International Realty around the world are known\u00a0for.\u201d<\/p><\/blockquote>\n The Sotheby’s International Realty brand website, sothebysrealty.com<\/a>, saw another record year with more than 30 million visits, a 13 percent increase year-over-year, with 13 percent of traffic generated from new\u00a0users. Top searches on sothebysrealty.com<\/a> in the United States included New York, New York; Malibu, California; and Los Angeles, California. Outside of the United States, the top locations searched were,\u00a0London, United Kingdom; Paris, France; Dubai, United Arab Emirates; Lake Como, Italy; and Sydney,\u00a0Australia.<\/p>\n <\/p>\n \u201cIt was awe-inspiring to visit the families in Mexico whose lives will be forever changed by the\u00a0generosity of our network,\u201d said White following a recent trip to visit two recently constructed\u00a0communities in Mexico. \u201cPartnering with New Story as a charitable partner allowed us to extend the\u00a0services we provide daily: to help people discover homes that allow them to live their best life.\u201d<\/p><\/blockquote>\n The Sotheby\u2019s International Realty\u00ae brand claimed 40 of the top 250 sales associates in the Individual\u00a0Sales Volume category of the 2018 REAL Trends\/The Wall Street Journal \u201cThe Thousand<\/a>.\u201d In addition,\u00a012 teams affiliated with the Sotheby’s International Realty brand were recognized as being among the top 250 teams in the nation by sales volume. The annual report ranks America\u2019s top 1,000 residential real estate agents and teams based on 2017 annual sales volume and transaction sides.<\/p>\n <\/p>\n About Sotheby\u2019s International Realty Affiliates LLC<\/strong><\/p>\n Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the\u00a0Sotheby\u2019s International Realty network was designed to connect the finest independent real estate companies to the most\u00a0prestigious clientele in the world. Sotheby\u2019s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby\u2019s, the operator of the auction house.\u00a0The agreement provided for the licensing of the Sotheby\u2019s International Realty name and the development of a full franchise\u00a0system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby\u2019s\u00a0International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and\u00a0business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby\u2019s auction house, established in 1744. For more information, visit www.sothebysrealty.com<\/a>. \u00a9 2019 Sotheby\u2019s International Realty Affiliates\u00a0LLC. All rights reserved. Sotheby\u2019s International Realty\u00ae and the Sotheby\u2019s International Realty Logo are service marks licensed\u00a0to Sotheby\u2019s International Realty Affiliates LLC and used with permission. Sotheby\u2019s International Realty Affiliates LLC fully\u00a0supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.<\/p>\n <\/p>\n Press release published by Sotheby’s International Realty<\/p>\n CONTACTS<\/strong><\/p>\n Lindsey Scharf Sotheby’s International Realty unveils new records, technology and partnerships during a momentous 2018.<\/p>","protected":false},"author":237480080,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[217,30350],"tags":[],"class_list":["post-459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-announcements","category-press-releases"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nGlobal Growth<\/h2>\n
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\nMarketing Innovation<\/h2>\n
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2018 was an impactful year for the brand with the roll-out of new tools and offerings. Sotheby’s\u00a0International Realty became the first real estate brand to launch and implement a virtual staging\u00a0augmented reality app, transforming the home buying and selling experience for sales associates and\u00a0consumers with the launch of Curate by Sotheby’s International Realty\u2120<\/a>. Design Vault, a cloud-based ad builder tool was also unveiled, allowing companies and agents to create advertising, marketing and social\u00a0assets with ease. The brand entered a custom-publishing relationship with The Wall Street Journal \/ Barron\u2019s Group to present RESIDE\u00ae<\/a>, a bespoke luxury lifestyle magazine providing affiliate companies\u00a0around the world a turnkey solution to creating a customized branded magazine. The publication\u2019s\u00a0inception also birthed the brand\u2019s new podcast series<\/a>. In partnership with Inman<\/a>, an exclusive channel\u00a0called Leading in Luxury<\/a> was launched, featuring experts from the Sotheby\u2019s International Realty brand\u00a0discussing trends, best practices and innovations in luxury real estate.<\/p>\n
\nNew Story<\/h2>\n
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The Sotheby\u2019s International Realty brand\u2019s affiliated companies and sales associates raised nearly $1\u00a0million USD to date for New Story<\/a>, the brand\u2019s charitable partner and a certified 501(c)(3) non-profit\u00a0organization. The funds raised have gone directly to the construction of new homes in Morelos, Mexico for families who lost their homes in the 2017 earthquakes.<\/p>\n
\n
\nDirector, PR & Communications
\nSotheby’s International Realty Affiliates LLC
\n(973) 407-5596
\nLindsey.Scharf@sothebys.realty<\/p>","protected":false},"excerpt":{"rendered":"