The Sotheby\u2019s International Realty\u00ae brand has\u00a0launched<\/a>\u00a0a revolutionary augmented reality (AR) app\u00a0Curate by Sotheby\u2019s International Realty<\/em>(sm)<\/sup>, a mobile app that will bring a home\u2019s virtual staging images from 2-D perception into augmented reality.<\/p>\n \u201cBuying a house is not only a significant financial decision, but is also deeply personal and emotional. Introducing an augmented reality component to the homebuying experience takes the consumer on a personal journey that allows them to see a house transformed into a home, their home, through the magic of technology.\u201d \u2013 John Passerini, global vice president of interactive marketing, Sotheby\u2019s International Realty Affiliates LLC<\/em><\/p><\/blockquote>\n The app was built with\u00a0ARCore<\/a>, Google\u2019s AR Software platform, and is powered by\u00a0roOomy<\/a>,<\/u>\u00a0the leading virtual staging technology platform specializing in 3D\/AR\/VR content creation and application development.\u00a0\u00a0Curate<\/em>\u00a0by Sotheby\u2019s International Realty<\/em>\u00a0allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience.\u00a0Working closely with Google in the run up to ARCore\u2019s release<\/a>, the Sotheby\u2019s International Realty\u00ae brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the homebuying and selling experience for sales associates and consumers.<\/p>\n \u201cARCore enables augmented reality capabilities on 100 million Android devices across the ecosystem, bringing new possibilities to today\u2019s mobile phones. We\u2019re thrilled to work with the\u00a0Sotheby\u2019s International Realty\u00a0brand on this experience, which can help redefine the way real estate is sold.\u201d\u00a0\u2013 Adrienne McCallister, senior director, Google AR Business Development\u00a0<\/em><\/p><\/blockquote>\n Curate<\/em>\u00a0by Sotheby\u2019s International Realty<\/em>\u00a0is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR.\u00a0 The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.<\/p>\n \u201cCurate by Sotheby\u2019s International Realty solves visualization problems without making costly, time-intensive and cumbersome changes to the physical space.\u201d \u2013 John Passerini<\/em><\/p><\/blockquote>\n \u201cThe Sotheby\u2019s International Realty brand has always been a leader when it comes to adapting new technologies to the real estate industry and understanding homebuying trends,\u201d noted John Passerini, global vice president of interactive marketing, Sotheby\u2019s International Realty Affiliates LLC.\u00a0 \u201cAlmost a decade ago, we committed to only displaying high-resolution photography on our website; we then had the foresight to understand that video would become increasingly important to homebuyers and so we introduced high-definition videography to our website; and then came 3D and Virtual Reality Tours with Matterport. We recognized that augmented reality is the way in which people will shop in the future and when Google approached us to be an official launch partner for ARCore, we knew it was the right move.\u201d<\/p>\nHere are the key groundbreaking features of the app:<\/strong><\/h3>\n
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