{"id":1062,"date":"2019-11-18T23:11:32","date_gmt":"2019-11-18T23:11:32","guid":{"rendered":"https:\/\/livsothebysrealtyca.com\/blog\/?p=1062"},"modified":"2022-10-21T15:34:53","modified_gmt":"2022-10-21T19:34:53","slug":"evolving-technology-in-real-estate-virtual-staging","status":"publish","type":"post","link":"https:\/\/livsothebysrealtyca.blog\/spu\/evolving-technology-in-real-estate-virtual-staging\/","title":{"rendered":"Evolving Technology in Real Estate"},"content":{"rendered":"<p>The integration of technology into business processes has created more opportunities for industries across the board \u00ad\u2013 real estate is no exception. Long gone are the days of paper files and a firm handshake to close a deal. As we head into 2020, the typical home purchase now consists of automated scheduling, virtual tours and digital signatures. For some, the first physical piece of paper a buyer may sign is their loan documents at escrow.<\/p>\n<p>While nothing will ever replace the personal touch of the agent in a transaction, there&#8217;s no question that by using cutting edge technology real estate agents can help their buyers and sellers overcome difficult barriers to closing a sale. One of those challenges is often a failure to envision an empty house as a home. Sotheby\u2019s International Realty recognized this physical and emotional disconnect and created a solution.<\/p>\n<p class=\"alignright\" style=\"border: none;text-align: right\"><span style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\"><\/span>class=&#8221;mce_SELRES_start&#8221;&gt;<\/p>\n<p><em>Curate by Sotheby\u2019s International Realty\u00a0<\/em>is a revolutionary augmented reality (AR) mobile app that allows one to see rooms in a home virtually staged as they are being toured. Potential buyers can visualize what an empty home will look like fully furnished, just by holding up and looking through their mobile devices.<\/p>\n<p>The first real estate brand to launch and implement a virtual staging AR app, Sotheby\u2019s International Realty places high importance on striving to be a leader in adopting the latest technologies and tools to better serve its sales associates and most importantly, its clients.\u00a0<em>Curate by Sotheby\u2019s International Realty\u00a0<\/em>was built with ARCore, Google\u2019s AR software platform, and is powered by roOomy, the leading virtual staging technology platform which specializes in 3D\/AR\/VR content creation and application development.<\/p>\n<blockquote><p><em>\u201cThe Sotheby\u2019s International Realty brand once again sets the new standard for the use of technology to seamlessly improve the buying and selling process,\u201d commented Kristen Muller, Senior Vice President, Marketing and Communications for LIV Sotheby\u2019s International Realty. \u201cThe Curate app can completely reposition a home in a potential buyer\u2019s eyes, creating an emotional connection and allowing a buyer to envision the house as their home. This is an invaluable tool to agents, home buyers and sellers.\u201d<\/em><\/p><\/blockquote>\n<p>The app features capabilities that simply wouldn\u2019t be possible with physical staging. Real estate agents and sellers can collaborate to create an appealing interior design with different aesthetic options ranging from modern to rustic, to more traditional styles. What\u2019s more, if the client is unsatisfied with the virtual staging, simply change it. There\u2019s no hassle of moving furniture or generating a completely different design in a matter of seconds, making\u00a0<em>Curate by Sotheby\u2019s International Realty<\/em>\u00a0the easiest option for dressing up an empty home.<\/p>\n<p>What&#8217;s more, this app doesn&#8217;t <em>just<\/em> show the designs. For those who take a straightforward approach to shopping and know what they want,\u00a0<em>Curate <\/em>users\u00a0explore the virtually staged homes in augmented reality, but they can also purchase the furniture used in the virtual interior designs by simply tapping the items on the screen to get more product information and link to shop on the retailers\u2019 website. Retail partners include <a href=\"https:\/\/www.sothebys.com\/en\/partner\/sothebys-home\" target=\"_blank\" rel=\"noopener\">Sotheby\u2019s Home<\/a>, <a href=\"https:\/\/www.potterybarn.com\/\" target=\"_blank\" rel=\"noopener\">Pottery Barn<\/a>, and <a href=\"https:\/\/www.potterybarn.com\/\" target=\"_blank\" rel=\"noopener\">Perigold<\/a>, to name a few.<\/p>\n<blockquote><p><em>&#8220;Think of it as if you are hanging with an interior designer you love and you make your Pinterest board come to life, while getting to shop from your favorite home decor store, in real time \u2013 that&#8217;s what this app offers. It&#8217;s incredible! It brings ideas and dreams to life in front of the client&#8217;s eyes. All of a sudden they can imagine living in that space,&#8221; says Anna Stephan, LIV Sotheby&#8217;s International Realty agent and local design and staging expert.<\/em><\/p><\/blockquote>\n<p><em>Curate by Sotheby\u2019s International Realty<\/em>\u00a0is available now for download in the <a href=\"https:\/\/apps.apple.com\/us\/app\/curate-by-sir-real-estate-ar\/id1386263226\" target=\"_blank\" rel=\"noopener\">App store<\/a> or the\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.rooomy.arcore.sir.alpha\" target=\"_blank\" rel=\"noopener\">Google Play Store<\/a>.\u00a0To learn more, contact your local LIV Sotheby&#8217;s International Realty expert.<\/p>\n<p>To service all of your real estate needs visit\u00a0<a href=\"http:\/\/www.livsothebysrealtyca.com\/\" target=\"_blank\" rel=\"noopener\">livsothebysrealtyca.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<pre>Originally published by LIV Sotheby\u2019s International Realty,\u00a0<a href=\"https:\/\/www.coloradorealestatediary.com\/blog\/2019\/10\/16\/sothebys-international-realty-gives-home-staging-a-virtual-upgrade-with-mobile-app\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.coloradorealestatediary.com\/blog\/2019\/10\/16\/sothebys-international-realty-gives-home-staging-a-virtual-upgrade-with-mobile-app\/<\/a>\nBy Amanda Molitor, PR Manager at LIV Sotheby's International Realty, 303.486.3770<\/pre>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The integration of technology into business processes has created more opportunities for industries across the board \u00ad\u2013 real estate is no exception.<\/p>","protected":false},"author":237480080,"featured_media":1954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[135,17008],"tags":[232047,1920012,318499075,3225,23025847,301639,267076,6,23128576],"class_list":{"0":"post-1062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles-of-interest","8":"category-real-estate-news","9":"tag-app","10":"tag-curate","11":"tag-liv-sothebys-international-realty","12":"tag-real-estate","13":"tag-real-estate-app","14":"tag-real-estate-technology","15":"tag-staging","16":"tag-technology","17":"tag-virtual-staging"},"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/livsothebysrealtyca.blog\/wp-content\/uploads\/2023\/09\/0ddfc-vr-ar-man-woman-headsets-pixelated-scaled-1.jpeg?fit=2560%2C1137&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peJ6Dp-h8","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/posts\/1062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/users\/237480080"}],"replies":[{"embeddable":true,"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/comments?post=1062"}],"version-history":[{"count":0,"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/posts\/1062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/media\/1954"}],"wp:attachment":[{"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/media?parent=1062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/categories?post=1062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livsothebysrealtyca.blog\/spu\/wp-json\/wp\/v2\/tags?post=1062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}